We all have expectations, but sometimes they are not at all sound. So, we have listed common customer expectations about technical support vis a vis the reality of each to provide a proper perspective about it.

CEOs may be the brains behind the company but it’s the employees who do the customer service. If employees are happy, customers are happy, which make bosses happy too. But how do you make customer service employees happy to make happy customers and bosses?

There are thousands of customer service stories and insights published online every week. From developments, failures, and lessons – it can be overwhelming to sift through what can be interesting to read and spend precious time on. Here’s a roundup of some of our picks for must-read customer service articles.

The annual University Career Fair Days event provides an opportunity for students to meet with representatives from over 80 organizations, including organizations from many industries, such as finance, consulting, consumer goods, media, marketing, advertising, among others. And Merlin is honoured to be a part of it.

Customer service is the way for businesses to gauge their clients’ loyalty to their company. We’ve stressed many times before that customer service should be at the core of every business, and should therefore be given careful attention. But there will always be something that tick customers off, and we know how a frustrated customer can potentially be the downfall of any business.

Mobility is one of the major purposes of the rapid development of today’s technology. Businesses need to adapt to these changes to cope with global competencies and quality. Customer service is one of the areas where businesses need to be innovative in their approach to ensure growth and effectiveness.

If there’s one way to advance your knowledge and expertise in various areas of business, it’s by reading books. As a customer service provider, we’ve proven time and time again that learning should never stop. Books allow us to add large amounts of knowledge from the experiences of others in a nominal amount of time. In this post, we’ll share you six must-read books on creating exceptional experience that customers love!

When Merlin was founded in 1991, we didn’t expect it would expand to the global company that it is today. We started with providing personalised IT and customer support services to UK companies, covering a wide range of European languages; and as we learned the ins and outs of the business, we saw a window of opportunity to expand our efforts globally.

The United Kingdom has found a trusted teammate—the Philippines’ business process outsourcing (BPO) industry. British Ambassador to the Philippines Asif Ahmad in an interview with Inquirer said, “When you talk about the BPO industry in the Philippines, we can’t think of anything better than what we are running here.”

Hello! What have you been reading lately? Whatever business or industry you’re part of, you need a little dose of customer service inspiration in your reading list every day. We listed 10 blogs that will inspire you, make you laugh, and, make you think about your own customer service efforts and how you can improve them. Start bookmarking, guys. You’re welcome.