Big Data: Knowing What Your Customers Want before Their Problem Exists

Handling customer concerns has never been more manageable than in this day and age. Companies can now be more proactive in their customer service approach. Thanks to the evolution in technology, which brought forth Big Data, you may now be able to recognize your customers’ needs even before they say it or dodge a customer complaint by nipping the issue at the bud.
Big Data is literally the huge volume of data that companies have amassed but this term is also used to refer to a system of technology such as tools and processes to analyze immense amount of data and storage facilities. Big Data allows industries to come up with precise analyses about their businesses to yield better results from specific areas they want to target—like customer service, for one.
Being in the business of IT and customer support since 1991, transcosmos has extensive knowledge of technology solutions and understands which will work best for your company, so believe us when we say that Big Data can significantly improve your company’s customer service and provide a more meaningful experience for your customers.
Let us tell you how Big Data can be a great advantage to your business…

1. Personalize your customer interactions

With Big Data, you can capture your customers’ location and preferences through their previous purchases, their buying habits, their feedback about your products and services, and the like. Since you have this information, relating to your customers in a personal level is no longer difficult. This will establish better customer relations because your company will feel like the friendly neighborhood store where everyone is on first-name basis and employees interact with customers like friends. Big Data can help your company understand how to reach out to your customers and create channels so you can get to them faster.

 2. Predict customers’ needs

You no longer have to ask your customer too many questions every time they contact your call center because you can now address their concerns based from their previous interactions with your company. You can offer them other products or services that they are likely to avail or suggest it to them. Big Data can apply a more personalized touch to your marketing. Your customers will breathe a sigh of relief because being proactive will show them how much you value their time and reflect that you sincerely care about them.

 3. Pinpoint probable customer issues

Through Big Data, your company can see and measure the patterns where customer issues may arise. This way, you can address it early and avoid the same problem again. It can also give you perspective on areas of your customer service that needs improvement. By creating solutions from these analyses, your company can decrease the rate of your customer dissatisfaction and increase customer loyalty.
Becoming personal, predicting customer needs and catching the problem before it exists are good ways to improve your relationship with your customers. Let Big Data provide you with these advantages and bring your customer service to a greater level of support.

Adel Zsurzsan

Adel Zsurzsan started as a Service Desk Analyst at transcosmos Information System. Currently based in transcosmos Hungary office, she now serves as the company's Business Development Advisor, helping the company grow and explore partnerships and opportunities. She speaks fluent English, Dutch, Romanian, Hungarian, German, French and Spanish.