6 Reasons You Need a Multilingual Customer Support

multilingual-customersupportThe world has become a lot smaller because of the advances in technology such that it might make more sense for companies with a global reach to invest in a multilingual customer support. However, even smaller businesses can also take advantage of this because you never really know how far your products can reach.
Below are six reasons why you need multilingual customer support.

Helps reach a wider customer base

Having multilingual customer support not only helps you serve non-English speaking customers in your local area, but also opens your company up to thousands of other people across the world. It makes it easy for people in other countries to understand what you can bring your new customers as well as allow you to explore new markets quickly.
Ideally, this would translate to increased sales and growth for your business.

Shows customer-centricity

Customers love it when they see that you are thinking of ways to make life easier for them and by having multilingual customer support, it shows that you care about them and that you have taken the extra effort to respond to their needs.
Knowing that you care will encourage customers to continue doing business with you.

Shows cultural sensitivity

You have to consider that even if your business only serves a local market, there might be a lot of immigrant families who are also using your products and services. Providing multilingual customer support helps overcome potential cultural barriers and helps people become more at ease with your company.

Eliminates language-based misunderstandings

It is frustrating for both the customer and the customer service staff whenever they can’t understand each other well. Misunderstandings can lead to repeat calls, which waste time, money, and effort for both parties involved. Worse, it can also cause sales to drop and customers to switch brands.
Offering multilingual customer support eliminates language barriers and prevents these negative situations from happening.

Improves efficiency

Because multilingual services facilitate better conversations, it also improves your company’s productivity and efficiency. More customer issues will be resolved faster, call times will be shorter, and repeat calls will be lessened—if not eliminated. This improves your business’ overall customer service.

Improves customer experience

Providing exceptional customer service encourages customers to keep coming back to you and entices new clients to try your products and services. Having multilingual services makes more of your customers satisfied and happy, which improves their overall customer experience, resulting in increased brand loyalty and sales as well.
Anything that you can do for your customers that will improve their relationship with you is good for your business. If you see that these reasons will benefit your business in many ways, then maybe it’s time you consider providing multilingual customer support now.

Adel Zsurzsan

Adel Zsurzsan started as a Service Desk Analyst at transcosmos Information System. Currently based in transcosmos Hungary office, she now serves as the company's Business Development Advisor, helping the company grow and explore partnerships and opportunities. She speaks fluent English, Dutch, Romanian, Hungarian, German, French and Spanish.