The Anatomy of a Top-Notch E-commerce Website

The Anatomy of a Top-Notch Ecommerce Website-banner

Any ecommerce outsourcing entity will tell you that the success of your online business depends on the user design and experience of your website. With 93% of consumers making their purchase decision based on website design, product images, and other visual elements of your site, it’s crucial for any online shop or ecommerce business to create a dynamic website that’s optimized for the customers’ shopping experience.

Some business owners may think that building an ecommerce website is easy – just put a shopping cart, and profit will start pouring in. However, there’s a lot to learn about how an ecommerce website works and functions.

The Anatomy of a Top-Notch Ecommerce Website-infographic

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Homepage or Category Page

Think of your ecommerce homepage as your physical storefront – it should welcome customers in, give them an idea what kind of products you offer, show them what makes you different from your competitors, and quickly inform them of your store policies and guidelines.

Because a top-notch ecommerce website makes it easy for customers to find desired goods, your website homepage should also feature the different product categories in your store. This will allow your website visitors to navigate through your store seamlessly.

Product Page

Once a specific product catches the eye of your website visitor, they will then be taken to the product page, where the specifics and particulars are provided. Here, you need to convince your shopper that the product they’re looking at is something highly valuable.

The main goal of your product page is to focus the attention of a shopper on a specific product and guide them towards making the purchase. When designing your product page, keep in mind that the primary question you need to answer for your shopper is “what’s in it for me?”

In brick and mortar shops, there are sales personnel who can quickly answer questions to guide a customer’s purchase decision. But in ecommerce, you only have your website!

Provide complete product information and images. Make it easy to read so that customers can quickly click on the “Buy Now” or “Add to Cart” button.

Shopping Cart

Your shopping cart page allows your customer to view all the items they wish to purchase in list view. This makes it easy for them to review how many products they are purchasing, as they would on the checkout counter of a physical store.

Give them the option to edit the quantity or remove items from their cart. You can also place an “Add to Wishlist” button so that they can go back to the items they removed from the cart later.

Be sure to include all the pertinent charges in the order summary section so that shoppers won’t complain of any hidden charges.

Checkout Page

When customers proceed to the checkout page, they are expected to provide their complete contact information and delivery address. Give descriptions and input examples for each field, so customers don’t get confused which part of their address belongs on which field. For the billing address, use a “same as delivery address” button so that they don’t have to enter the same details twice.

Provide multiple delivery options as possible, so customers can choose the more appropriate delivery date and fees. Include an order summary section on the right-hand side, so customers can readily see what they ordered and be reminded of the amount they need to pay for.

Payment Confirmation Page

This is where your customers finalize the purchase and complete their payment, so make sure that your SSL certificates are highly visible on this page to instill trust and confidence. Keep your payment confirmation page as simple as possible to make it quick and easy for customers to complete their purchase.

Be sure to place your contact information, so customers can quickly reach out to your customer support team should they have questions. Position the order number at the top of the page, so customers know where to find it when customer service agents ask for it.

Place a signup form on your order confirmation page. This will help you build and nurture your relationship with your customer, so they remain loyal to your brand.

Once an order is shipped and successfully delivered, you can send them an email to ask them for a positive review! Of course, you need to make sure that their shopping experience was indeed positive.

Bottom line

More consumers are turning to ecommerce shops and online stores to purchase the goods that they need and want. As such, even the biggest and oldest brands are creating ecommerce websites, so they can offer a more convenient shopping experience for their customers.

Creating a top-notch ecommerce website is no easy feat. Make sure that you’re partnering up with a reliable and experience ecommerce outsourcing company to maximize your profit and revenue.

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James Patterson
James Patterson

James Patterson, Head of Business Development, Global Corporate Clients joined transcosmos in 2007. He oversees business development and sales and marketing initiatives throughout the EMEA and APAC regions for transcosmos IT and Customer Support Services, managing a team of sales professionals and consultants in these territories. James fully understands and supports the requirements and challenges of complex IT Support and Customer Service environments, having guided an array of large organizations through the consultative process of developing complex solutions to fit the customer’s needs. Previous to transcosmos, James was a regional Sales Manager in the Health and Leisure Industry winning many awards for exceeding sales targets and being innovative.

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